Discover the trends, winning opportunities and challenges brands will face this year, with data from 1,400+ global B2B and B2C marketers. There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we’re here, right? Walk with me.
Consumer Attention Spans are Shrinking
Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter. Dr. Gloria Mark, a psychologist, recently wrote a book called Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity, and she says her research indicates people’s attention spans have been shrinking over the last 20 years. Dr. Mark shared her findings on Speaking of Psychology, an American Psychological Association podcast. Her findings came from a decades-long experiment she participated in, which was first conducted by shadowing participants and tracking their activities via stopwatches.
“We would record the start time and the stop time,” she said.
Discover the trends, winning opportunities and challenges brands will face this year, with data from 1,400+ global B2B and B2C marketers. There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we’re here, right? Walk with me.
